CES 2015 has kicked off in Las Vegas and the buzz around wearable technology is louder than ever. From smartwatches to fitness trackers, the wearable market is exploding and 2015 is shaping up to be the year it goes mainstream.
We've seen Fitbit dominate the fitness tracking space, Google Glass push the boundaries of augmented reality (even if it stumbled along the way), and Samsung release wave after wave of smartwatches. But those are just the beginning.
Google patented a "Throat Tattoo" -- a tiny electronic device that would be applied to your throat and could serve as a microphone, lie detector, or health monitor. Microsoft researched a "Smart Bra" that monitors emotional states to prevent stress eating. These may sound outlandish, but they represent the direction technology is heading: closer to our bodies, more personal, more contextual.
At TimePlace, we are particularly excited about the Apple Watch, which is expected to launch this spring. We believe the future of wearables lies not just in tracking steps or heart rates, but in delivering real-time, tailored information based on where you are and what time it is.
Think about it: a device on your wrist that knows your location, knows the time, and can deliver exactly the information you need in that moment. That's not science fiction -- that's what TimePlace is building right now.
The common thread across all wearable technology is this: the closer technology gets to our bodies, the more personal and contextual it needs to be. Generic notifications won't cut it. The future belongs to platforms that can deliver the right information to the right person at the right time and place.
2015 is going to be an incredible year for wearable technology, and TimePlace is right at the intersection of this shift. Our platform is built to deliver contextual, location-aware content that fits naturally into the wearable experience. We can't wait to show you what we've been building.